Why Analyze Your Merchant Account?

1. Because your rates are probably not what you think they are.

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   They're a lot higher, especially after all the additional fees are added in. And your total costs are probably a lot higher than they should be for what you're getting. Plus your old merchant account is probably not processing as efficiently as it did when you started.

2. Most businesses signed up for the first available merchant account when they started the business.

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   Now they've grown into rock solid million+ dollar enterprise. With your higher volume and solid financial footing you could qualify for reduced rates. Obviously, your current provider isn't going to reach out to you and lower your expenses.

3. Most people don't realize that their merchant account has a "reputation" that affects the percentage of credit card transactions that get approved or declined from various banks.

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   Unlike your credit score you can't look up your reputation. The only measurements available are based on what's actually happening with the transactions you're attempting to get approved. If you're not looking at your actual decline rate, how it might have changed over time and how it compares to what it should be for your industry, you could be losing a big share of sales that should be getting through. You can't see this info on your merchant account statement. You need to analyze the actual data from your gateway to see the attempts, declines, re-attempts, and approvals.
   
   As an example of crazy high fees and lost sales is with one client of ours who did our free analysis only to discover that they were paying nearly double what they thought they were in merchant fees, as well as losing a minimum of six figures a year in unnecessary declines.

4. Related to number 3 above - false declines could be costing you a fortune.

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   The average decline rate for all businesses is close to 20%. That means some businesses (could be yours!) are worse. But some businesses are a lot lower and that should be yours. A huge percentage of these declines are false - charges that should go through but are blocked by the bank for some reason, often something that triggered a fraud block. But only 1 in 14 of supposedly fraud related declines have anything to do with actual fraud so you're losing a fortune in legit sales to false declines. And more bad news - 62% of falsely declined prospects don't return and try to order again.
   
   The basic math is pretty simple - if your decline rate is 5 percentage points higher than it should be, you're losing $50,000 in sales for every $1,000,000 you're currently getting. Those prospects are trying to buy from you so these are the easiest, most profitable sales that you could be getting right now.

What We Do For You

We provide a private, confidential merchant processing report where you'll either just send us a couple months of your transactional reports (super easy to get) or answer a few questions, and we'll analyze it to let you know:

• A) how much you're actually paying on your processing fees
• B) how much we could save you
• C) how much you're losing due to declines
• D) how much of those declines we could likely save for you

So at the end of the report, you'll see how much more money you could be making instead of losing.

Why We Do Provide This Service?

We provide the free analysis out of the hope that once you see how much more you're spending and how much free money you're tossing out, you'll want to use us to help you get better processing results.

But you have no obligation to us. You retain the right to do your own in-depth dive into the merchant processing industry, review and analyze multiple sources to see which is the best fit for your business in terms of fees, conversion rates, reliability and support, investigate the issues and reasons for your order declines and craft an action plan to eliminate the unnessary declines.