The $1.1 Trillion Dollar a Year (and Growing) Problem Costing Your Business Big Money
There's a problem affecting nearly every business out there costing them collectively over $1.1 trillion dollars a year, and it's only estimated to get way worse.
The problem is false credit card declines, or credit cards that get declined when they should legitimately go through. You might think that declines only happen when there's fraud, or when credit limits are reached, but you'd be wrong. In fact, you'd be way wrong.
That's because up to 90% of declines are legitimate transactions that get declined for any number of reasons when they really should go through (source: Aite). The average company loses 15% to 20% of their overall sales due to failed transactions (source: Visa and Mastercard), and some companies lose way more than that. That means that with $6.3 trillion in online sales taking place (source: Statista), there's well over $1 trillion in declines taking place there.
As a consumer you've probably been on the other end of the stick where you go to a store, know that you are well within your credit limit, and you get declined for apparently no reason even when your card may have been working fine just moments prior. That might just be an annoyance or a small embarrassment for you in person, but especially for online stores, it can cost them a ton of money as people often just get frustrated and give up.
Sure, these systems are put in place to try to prevent fraud, which it does sometimes do, but the numbers are staggering when you look at how many legitimate transactions get falsely declined. In fact, for every $1 in losses due to actual fraud transactions, there's estimated to be $13 in losses due to false declines (source: Javelin).
I don't know of many businesses that would be happy about saving $1 due to stopping some fraud, only to give up $13 in other losses because of that.
And for online businesses that do any sort of recurring or subscription payments, the problem can get even worse. If a recurring charge gets declined, there's a good chance that you might not only lose out on that one recurring charge for a given month, but you likely will lose out on all their future monthly charges as well.
You might think that in cases like this you could just contact the customer and ask them to approve of the transaction or change their credit card, but A) many customers never respond and B) many others will often decide just to stop paying and leave, or worse, after looking into the charges they might ask for a refund of prior months as they might think that they "really weren't using your product or service" as much as they should (but wouldn't get around to canceling or changing it up before because they weren't bothered with it).
The good news is that much of these declines are preventable if you have a dedicated team and AI helping you out, which is precisely what IncreaseBilling.com helps with.
Cards can decline for any number of reasons, but our AI, machine learning, and merchant processing analysts can help not only reduce the likelihood of a credit card sale declining, but if one does decline, we can proactively help salvage that sale by getting it to go through in the background without ever having to contact the customer.
Even at the point of the first sale, a split second AI decision can be made on how best to get that transaction through. And if a decline does happen, another automatic decision can be made on how best to get that sale to go through successfully.
The great part here is that it won't cost you an arm and a leg for such services, as it's only a tiny per transaction fee on the front and a small cut only of what's initially saved through us, so you're only paying a cut of what Increase Billing gets back. It's the closest thing to printing free money.
If you'd like a free analysis of your processing, schedule a free consultation at HERE.
